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Creative Direction Manager - IKEA Marketing & Communication AB

Älmhult, Sweden - Esplora la località Marketing & Comunicazione Full Time

Descizione del ruolo

Company description

What if you could inspire to make everyday life just a little bit better? The answer is simple: You can. This is what motivates us at IKEA Marketing & Communication. 

At IKEA Marketing & Communication AB (IMC), we are responsible for strategising, planning and developing global marketing and communication for IKEA businesses and the IKEA product range and we are as passionate about Marketing & Communication as we are about range and home furnishing. We’re constantly searching to find new ways to become better. We have a passion for making great content and experiences, and we aim to be the best marketing and communication partner for the whole of IKEA.

These are challenging times, and we like challenges. You will be important in our journey where we have decided to spearhead the IKEA marketing and communication agenda enabling both growth and a stronger IKEA brand, by leading through focused strategy, plans, business & creativity.


Job description

As Creative Direction Manager, you will lead a team of senior creative planners and directors, with a never-ending passion and belief that creativity and ideas are a change driver. You will be responsible for leading and developing overarching IKEA Creative Direction, platforms and concepts; and through Marketing and Communication, exceed customer expectations with IKEA.
Some of your main tasks will be:

  • Define and develop common creative frameworks and guidelines to bring Brand, Business, Product Range and Creativity together
  • Lead a team that defines, assigns and follow-ups the creative direction and planning
  • Lead and manage co-workers in creating an inclusive, engaging and future-oriented learning environment that supports a continuous competence development and entrepreneurial spirit
  • Direct & facilitate implementation of creative direction, platforms, and concepts into communication development at IMC
  • Explore opportunities to re-engineer how creative development and ideation can happen, collaborating for the good of IKEA. Both within IMC and across IKEA
  • Lead creative planning securing connection between business objectives, creative ideas and consumer relevance.
  • Support assignment briefings and lead development of creative briefs
  • Support marketing & communication planning including but not limited to messaging frameworks, editorial content planning
  • Define and lead new ways of working and processes for creative height and based on consumer driven insights


You have developed and implemented global creative directions for communication assignments on multiple digital platforms for large business/brands within Media or Retail industries. You are passionate about people, business and creativity – and believe they all need to come together to create true impact!
You have experience  deep understanding of the customer journey and how people consume & experience marketing and communication. If you bring with you an understanding of IKEA Concept and strategies, the IKEA Brand, including IKEA Brand values, copy and visual identity, and tone of voice it's a plus.

Your values-based leadership, leading by example every day, staying close to your team, and knowing your business are pre-requisites to lead, build and develop the global communication for IKEA businesses and the IKEA product range.  You have a development mindset, and you are comfortable exploring and not having all the answers. Leading with trust and give space for people to take own initiatives comes naturally to you. At the same time, you can give clarity, direction and you are confident taking both easy and challenging decisions.

More Information

Are you ready to make the world a little better, together? We want to hear from you!

We look forward to receiving your application CV and letter of motivation – in English. We really want to get to know you, so make sure you tell us why you would be a good fit for this role by Jan 24th, 2023. Please note that we will handle applications on a continuous basis, so if you are interested to apply please do so as soon as possible as we may close the application process earlier than stated if we find the right candidate

Questions about the recruitment process can be answered by Recruiter, Marie Sandman on +46 768545309. If you have any questions regarding the position, please contact the Deputy Strategy & Plan Manager Caroline Hjertström at or Strategy & Plan Manager Mattias Jöngard at