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Customer Engagement & Loyalty Analyst (Internship)

Shanghai, China - Esplora la località Marketing & Comunicazione Intern

Descizione del ruolo


• Broad knowledge of customer behavior in relation to loyalty programs and CRM
• Deep knowledge of data and statistical analysis
• Broad knowledge of performance marketing measures
• Broad knowledge of IKEA concept, brand objectives, values and vision
• Broad knowledge of IKEA tools, processes and cycles
• Good knowledge of Ingka Group strategies, priorities and key process
• Good knowledge of the IKEA multichannel reality and online customer behaviours
• Good knowledge of operational plans and goals as well as follow up on KPIs


• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Drive statistical analysis and data modelling to create insight led local offerings for engagement opportunities across multiple customer groups
• Drive performance analysis and optimization of local offerings/local Family benefits, rewards and engagement across multiple customer groups
• Collaborate with central CRM Hub on data/analytics and performance of all customer engagement activities, and deriving local insights
• Support Marketing Performance Leader with Customer Engagement Performance analysis as well as conclusions that can be drawn from it to identify improvement areas
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA


We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.